App Promotions and Reputation Management in APAC w/ AppsFlyer, Branch and CleverTap

The recording of the webinar with AppsFlyer, Branch and CleverTap on app development and mobile marketing in the Asia-Pacific region.

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How To Respond To Reviews - Online Reputation Management

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What is Online Reputation Management? 2 things you need to know to do it right! | #ChiaExplains

What is online reputation management? ORM is about shaping the way the PUBLIC sees your business — to match the way YOU see it… where do you start? Find out how inside the video, where #ChiaExplains what online reputation management is all about — and what you need to know to do it right!

#ChiaExplains is brought to you by BRAND24 — helping you manage your online reputation with powerful social media & Internet monitoring.

Manage your online reputation with BRAND24. Try it here ➡️ http://bit.ly/24-Brand24FreeTrial

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#ChiaExplains Online Reputation Management — and what you need to know to do it right!

00:00:20 What is online reputation management?

00:00:40 Reputation management & PR

00:01:04 Goals were achieved through “word of mouth” marketing and peer recommendations

00:01:26 How is (modern) online reputation management different?

00:01:45 What do businesses need to know about online reputation management today?

00:02:27 Reputation management in social media doesn’t just refer to Facebook and Twitter, it also includes blogs, forums, and review sites, etc….

00:02:42 Why does social media reputation management matter? Because now anyone with Internet access has the power to affect your reputation in social media.

00:03:47 Is your online business reputation in social media something that helps your business? Let’s check with this online reputation management tool!

00:04:05 In addition to social media, your Google Search Results are also a big part of your online business reputation

00:04:28 Google your business and see what pops up. Do you need to implement any Search Engine Reputation Management techniques?

Creator & host: Chia-Luen Lee

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Over 80% of shoppers will Google your business before they make a purchase, whether it’s online OR in-store, making your ONLINE reputation more important than ever. And there are 2 major aspects to managing your online reputation — find out more, inside the video.

Hey guys, it’s Chia from Brand24 and today I want to talk about online reputation management. Managing your online reputation, especially for a business, is about closing the gap between two separate concepts: how your COMPANY perceives itself VS how the PUBLIC perceives it. If you’re lucky, these 2 concepts won’t be too far off from one another, but that’s not always the case.

Reputation management in the traditional sense (meaning offline) is really closely connected to PR, or public relations. Before Google (which is basically before the Internet), managing your business reputation and shaping the public perception of your company was mostly based on offline activities, so companies were focused on reaching out to journalists, trying to get in touch with reporters, or attending events and other networking opportunities.

And the goal was simple: these businesses wanted to build their reputation and get people talking about them — because this was the best way for potential customers and clients to learn more about a company: through Word-of-Mouth, especially if what they heard came from a friend or relative, based on a personal experience that they had with the brand — like a “peer recommendation”.

The goal is still the same today, but a lot has changed in the reputation management landscape, with the biggest difference being that most of these “peer recommendations” now happen online, across the web, and especially in social media… which is why it’s become so important for companies to keep an eye on their ONLINE reputation.

With the Internet having evolved into what it is today, it’s not surprising to see the same changes reflected in how businesses need to manage their online reputation. And this requires that companies pay special attention to 2 specific areas, including: Social Media and Google Search. Social media — because it’s become the best place for companies to (a) DISCOVER what kind of reputation they have among their audience, and (b) address any issues or negative feedback before they have a chance to escalate and damage their reputation. Online Search Results have gained significance because they show you the first thing that people see when they’re looking for more information about your product or your brand online, especially on Google, which now generates over 90% of all search engine traffic around the world.

Now, when I say social media, at least in this video about online reputation management, I’m also referring to blogs, forums, and review sites since these are all public platforms that let people voice their opinions in very social ways that anybody on the Internet can…

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More TIPS inside the video!

Recommendations for Doing Proactive Reputation Management - DashClicks Q&A Highlights

Looking for proactive reputation management? We don’t currently offer this service, but we offer some ideas for where you can find a good proactive reputation management marketer.

Online Reputation Management for Tinder - marketing strategies for small business 2019

Please watch: "How VidSummit Saved My Business #GoingToVidSummit - Utah SEO Ninja"

https://www.youtube.com/watch?v=LJ_IHT0Hx0g --~--

Today's Challenge: To use Online Reputation Management to get my little brother more dates on Tinder!

Click here for Fiverr: http://www.fiverr.com/s2/c85b429f05

The idea here is pretty simple: we're using existing websites and press releases to manipulate the search results for a person's name - in this case, my little brother, John. My first step in any kind of process like this is to make a YouTube video ("when all you have is a hammer, all your problems look like nails" if you know what I mean). Next, we took that video and we syndicate it through press releases in order to get more instances of that video ranking; giving us more control over page one of Google.

Our next steps would be to create more web 2.0 style sites and get them to rank. I would mix in a few more videos, just because I think they're fun.

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GerrisCast Episode 3: What You Need to Know about Online Reputation Management (ORM)

Today's episode is about online reputation management, often shortened to ORM, though I don't know if people call it ORM.

ORM is a variation of search engine optimization (SEO) on steroids requiring the ability to promote all the positive and neutral articles showing up on Google or Bing search—most of which are not owned or controlled by the client or agency—with the goal of bubbling the positive and neutral articles to the top two pages of Google, relegation the negative articles to page 3 or 4 of Google and Bing (Google is 100x more of a challenge than Bing, every time).

ORM Key Value Points

Stop the propagation of misinformation and confusion by pushing it onto results pages where 10 percent or fewer of searchers will ever see it.

Create content to ensure that the negative content already present is outweighed by positive content.

Place greater emphasis on positive achievements and accomplishments.

Create a long-term solution that will help to prevent any future unwelcome issues from surfacing.

Which search engines dominate the market?

Google leads the search engine market, with approximately 66% of U.S. searches. For this reason, our engagements target Google primarily. Microsoft Bing, which also powers Yahoo! Search, accounts for roughly 30% of the market. The other 4% is taken up largely by Ask and AOL. For the vast majority of cases, successful ORM engagements in Google lead to comparable success elsewhere.

What impact does social media have on reputation management?

Social media has a large impact on online reputation. According to recent data, approximately 18% of visitors to a business’s website are influenced by social media. We can help you develop strategies to specifically address this aspect of your online reputation.

How does it relate to perception management, traditional reputation management, crisis management, and strategic public relations?

How does it relate to search engine optimization (SEO?)

The expertise of SEO firms does not address the problems of online reputation management (ORM). While an SEO firm only needs to move sites that it controls up in the search results, Reputation.com has to move a large number of sites we don't control, both up and down. In order to achieve this goal, we've spent millions on R&D, developing and testing customized technologies and proprietary approaches. No other company in the world offers a competing product.

It would be incredibly inefficient to utilize standard SEO techniques to target each spot in the first page of results in the way ORM can. The expense would be 10 times that of a regular SEO engagement, and each of the sites in question would compete with the others, reducing their impact collectively. ORM is a much more nuanced approach that spreads promotional factors between many sites in order to build the right impression in the most cost-effective manner possible.

ORM Price

Price depends a lot on how much global attention each particular case has, how old the problem is, whether there's anyone engaged in attack or subterfuge, and even how unique the names and "keywords" are

ORM Methodology

Identify welcome and unwelcome content appearing in the search results under consideration, incorporating any feedback or suggestions provided.

Analyze the search results to identify the specific balance of factors that are contributing to the ranking of both welcome and unwelcome content.

Build a custom technological framework for the unique search profile discovered in the analysis stage.

Promote welcome items and demote unwelcome items using our proprietary and patented technology and methods.

Focus on creating new content to provide supplementary ranking strength to preexisting welcome materials.

Assess the effectiveness of the engagement and refine the technological framework as required, testing the level of support necessary to create the greatest likelihood of permanent positive change.

Build sufficient preventative strength in the search results to protect against new unwelcome content that might potentially be posted in the future.

How much does ORM cost?

Price depends a lot on how much global attention each particular case has, how old the problem is, whether there's anyone engaged in attack or subterfuge, and even how unique the names and "keywords" are.

ORM Engagement Timeline

Our typical engagement term is 12 months long, which is the minimum amount of time necessary to create lasting change in the search results. The following is a projected timeline based on the results of work on similar past engagements. This is an estimate only: given the nature of online reputation management activities, it is not possible to provide a precise timeline.

Thank you for listening to episode 3 of GerrisCast all about online reputation management.

How to Choose an Online Reputation Management Company @ Pissed Consumer

"My name is Nick Cuttonaro. My company is The Link Builders. I am the founder and owner and we've been in business since 2011. Started the company as a SEO agency and you can tell by the name of the business, The Link Builders, that our roots are tied within organic search and SEO. And in 2012, we really shifted our focus to brand and online reputation management, which is a, a focus of SEO but it's a little bit more involved, where instead of just ranking a single site for a single keyword, we are now looking to optimize and help our clients control page one of Google for their brand names, and modified branded search terms. […] So when you're looking for a reputation management provider, make sure that they specialize in exactly that. You may be faced with negative reviews or a complaint about your product, service, or organization. And um, as I share this with you now in the year 2019, I saw a world 10 years ago on Google where it would be, it would be dangerous if you didn't have a grip on your results, your, for your name, for your brand name, so ...” - Nick Cuttonaro, the CEO of The Link Builders, gives tips on how to choose the right an online reputation management company.

Continue reading tips on how to choose the right online reputation management company: https://help-center.pissedconsumer.com/how-to-choose-an-online-reputation-management-company/

#OnlineReputationManagement #BrandManagement #ConsumerTips